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Title: Understanding and changing road safety awareness in adolescents
Author: Evans, D.
Awarding Body: University of Wales Swansea
Current Institution: Swansea University
Date of Award: 1999
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This thesis reports a number of studies examining young peoples' (aged 11 to 15 years) road crossing intentions and the development of an intervention which sought to encourage a more positive attitude towards road crossing. Study 1 applied the Theory of Planned Behaviour (TPB) to the prediction of secondary school children's road crossing intentions. In addition, the study considered the influence of moral norms (i.e. the perceived moral correctness of a behaviour), anticipated affect (i.e. anticipated feelings of having performed a behaviour) and self-identity (i.e. perception of personal road crossing behaviour). A sample of young people (n=1833, aged 11-15) were presented with scenarios depicting two potentially dangerous road crossing behaviours (i.e. away from a crossing, and from behind a bus) in which the target child was either alone or with friends. Following each scenario, respondents completed a TPB questionnaire along with measures of moral norms, anticipated affect and self-identity. Hierarchical multiple regression analyses showed that, with the exception of moral norms, all factors contributed significantly to the prediction of behavioural intention. Comparison between boys and girls also showed a number of significant differences with boys consistently more likely to adopt riskier behaviour. Study 2. The development of an intervention using the key determinants of road crossing intentions as identified by the TPB and through the medium of drama to affect attitude change. Results indicated a significant shift in behaviour intention and PBC of the young people involved in the drama developed. Study 3, examined the effects of watching a road safety drama, showed no significant changes in behavioural intention. These findings suggest that the 'pro-active' involvement in developing the intervention is necessary to produce significant changes in road safety awareness in adolescents. The utility of the TPB and implications of the findings for the future of road safety interventions are discussed.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available