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Title: Market development strategies to promote compost produced from biodegradable waste in Wales
Author: Dawson, G. F.
Awarding Body: University of Wales Swansea
Current Institution: Swansea University
Date of Award: 2006
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In the UK there has historically been a reliance on landfill as the main method of waste disposal. However, EU legislative drivers have been put in place to reduce the quantity of waste sent to landfill, with a particular emphasis on biodegradable waste. Recycling and composting have been identified as preferred methods of waste treatment, but adopting these measures will create the need to find markets for the end products of the processes. This thesis investigates the challenges faced in Wales to achieve recycling/composing targets and examines ways to develop markets for the composted fraction of biodegradable waste. The research explains current waste management practices, specifically looking at composting processes. Case studies to highlight the various options available to waste managers are presented, and the theory and practice of marketing recycled products is examined. The aim of the thesis is for the research to culminate in market development strategies to promote the uptake of compost produced from biodegradable municipal waste in Wales. Development of the strategies required an empirical study to determine the main actors within the composting industry in Wales and to establish the potential contribution of each of their roles. This was achieved by conducting qualitative depth interviews, followed by a larger scale survey of selected stakeholder groups in the industry. Consumer preferences were predicted using conjoint analysis. Although conjoint analysis is a technique which is well established in the marketing field, its use is novel within waste management research. The findings of the study identify the current barriers to the market and how these barriers might be overcome through the use of Welsh sustainable procurement initiatives. Recommendations are made regarding product development, marketing and the specification of green waste compost.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available