Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.635605
Title: Contributions to a critically-informed, embodied interpretative consumer research
Author: Patterson, Maurice A.
ISNI:       0000 0004 5357 7081
Awarding Body: University of Warwick
Current Institution: University of Warwick
Date of Award: 2014
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Abstract:
This document effectively works as a montage inasmuch as it is a collection of various thoughts, ideas and arguments brought together to create a composite whole. According to Denzin and Lincoln (2000: 6) these various elements “shape and define one another, and an emotional, gestalt effect is produced”. In what follows, the contributions from a series of published papers intermingle despite their different motivations, contexts, and outputs: “points of view and style collide, switch back and forth, co-mingle”, (Denzin 2001: 29). Montage also incorporates polyphony, as different voices vie for attention. To this end, I have incorporated elements from these papers, personal reflections on them, assessments of the work by those using them for their own purposes, and, ultimately, I attempt to situate the whole within the context of current literature. Montage presumes active readers, encouraging them to draw a series of interpretations that build one upon the other (Levitt-Jones and Lathlean 2007). Such interpretations emerge largely from “associations among the contrasting images that blend into one another” (Denzin and Lincoln 2000: 6), and, as such, your role in this endeavour is not without import. Naturally, I will be attempting to structure those interpretations through my craft such that we all arrive at a shared understanding of my contribution. Finally, montage blurs the line between cause and effect (Denzin 2001), as any sense of linear temporality fades into the background.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.635605  DOI: Not available
Keywords: HF Commerce
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