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Title: Diaspora tourism and homeland development : exploring the impacts of African American tourists on the livelihoods of local traders in southern Ghana
Author: Afrifah, Michelle
ISNI:       0000 0004 5349 6433
Awarding Body: King's College London (University of London)
Current Institution: King's College London (University of London)
Date of Award: 2014
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The value of Diasporas to homeland development is a key research area in tourism development literature. The African Diaspora has been contributing to homeland development in a number of ways, but especially as tourists. Tourism research on sub-Saharan Africa has focused little on the supply side issues such as the nature and impact of African American tourists’ spending behaviour whilst holidaying in the continent. This is important because it is of great concern in tourism development literature whether vulnerable people such as local craft traders receive a livable share of visitor spending. So using the concept of Diaspora relations and homeland development as a platform, the thesis assesses the benefits of African American tourists’ expenditure on the livelihoods of local craft traders in several tourist sites in southern Ghana, whilst also examining the impacts of tour operators who manage these tourists on their expenditure patterns. The study found that though African American tourists provide a significant input into traders’ total incomes, their market alone does not provide traders with a survivable or livable income. They do not spend enough to provide the sole source of traders’ incomes. Tourist expenditure on handicrafts such as beads and fabrics, although infrequent, was nonetheless a key source of income for craftsmen and has enabled them to sustain themselves, their homes, their businesses and their families. The study also traces the commodity chain involved in the production of one particular handicraft, beaded crafts, providing insights into the global and local factors which influence who benefits from their production and trade before they reach the final point of sale to tourists. Beaded crafts are heavily patronized by Diaspora tourists. Sales from these were found not only to benefit larger scale businesses but also to reach smaller one-man businesses, helping them to sustain themselves. As the beaded craft industry is international and sources many of its beads from China as well as other sub-Saharan African markets, tourist expenditure in Ghana is also aiding bead sellers and manufacturers in neighboring African countries.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available