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Title: Factors impacting the success of new product development in the UK grocery retail industry : the role of market knowledge and intra & inter firm cross-functional integration in product innovation performance
Author: Walton, Bryn
Awarding Body: University of Kent
Current Institution: University of Kent
Date of Award: 2013
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In mature markets, successful new product introductions are becoming increasingly important for sustaining profitability and business growth (Cravens et al 2002), but evermore difficult to achieve due to factors such as increased levels of competition, rapidly changing market environments, higher rates of technical obsolescence and shorter product lifecycles (Griffin 1997). There is no lack of academic literature with respect tb New Product Development (NPD) as a whole - why it is important, how it is used and the key success factors therein - yet failure rates and the cost of developing new products remain prohibitively high. Working within the context of the UK grocery retail industry this thesis explores how product innovation is affected by Market Knowledge Dimensions, and Cross-Functional Integration within firms and across the supply chain. The research is supplemented by an exploration of the link between Market Information Gathering Activities and the creation of Market Knowledge and the mediating/moderating impact that Knowledge Integration Mechanisms has on Product Innovation Performance. Structural Equation Modelling is used to test a conceptual model developed through a review of the academic literature and exploratory qualitative research. The results of this research highlight the link between market information gathering activities and market knowledge volume and show the importance of Market Knowledge Volume and Market Knowledge Tacitness (in appropriate contxtual environments) in generating successful new products. The research also makes a significant contribution to the current academic literature by suggesting that quantity of collaboration at both an inter- and intra-firm level is not an antecedent of success unless organisations have the R&D strength to turn collaboration at an inter-firm level into internal competencies and competitive advantage.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available