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Title: Connotations of retail concentration
Author: Davies, Geraint Jones
Awarding Body: University of Manchester
Current Institution: University of Manchester
Date of Award: 1995
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Twenty-one publications or parts thereof are presented within the subject area of retailing. The aim of the collection is to explore a number of the consequences of increased concentration in the British retail sector. These include the opportunity to appraise retailer strategy and financial performance by evaluating the public's perception of the relative market position or 'image' of competing retailers. How such positioning can be used to monitor retail strategy, explain the process of market innovation and assess location decisions are identified. The effects on small scale retailing and on suppliers to retailers are considered. Finally, two approaches towards understanding consumer shopping behaviour are explored.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available