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Title: Brand experience scale : uno strumento per misurare l’esperienza di consumo generata dalla marca
Author: Zarantonello, Lia
Awarding Body: University of Bath
Current Institution: University of Bath
Date of Award: 2007
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available