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Title: A comparative case study analysis of small medium enterprise growth in the cut flower industry of Villa Guerrero, Mexico
Author: Alejandri Rodriguez, Jose Guillermo
Awarding Body: University of Manchester
Current Institution: University of Manchester
Date of Award: 2009
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The research presented seeks to contribute to the understanding of how small business growth is achieved within the context of the cut flower industry in the vicinity of Villa Guerrero, State of Mexico in Mexico. In order to do so, some prominent theories about growth were researched using a model of growth proposed in this thesis (figure 3.1). A holistic, multiple case study design using replication logic was considered to be the appropriate methodology for this investigation. Five firms were selected. Three firms show aggressive growth whilst the remaining two firms show little growth. An empirically grounded conceptual framework, which aims to support the understanding of small-medium size firms within the context of this thesis, was generated. This framework is the outcome of applying the case study research methodology to the study of small-medium size firms under the context of this thesis. Businesses with the most impressive growth rates are those that behave in ways that have been incorporated into the refined model of growth depicted in the following pages (figure 11.11). Business owner's characteristics, customer profiles, core business definition, strategy, human capital, and business environment are the categories that, acting together, synergistically influenced the growth of the firms under investigation. These categories are built up from the concepts portrayed in the figures 12.1.a and 12.1. b. The pragmatic approach taken towards this investigation allows the possibility to understand better in a novel way the growth dynamics of the small-medium size firms studied.
Supervisor: Chittenden Francis Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available