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Title: Will privacy barriers limit the uptake of intelligent transport systems?
Author: Cruickshanks, Scott
Awarding Body: University of Southampton
Current Institution: University of Southampton
Date of Award: 2013
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Intelligent Transport Systems (ITS) have the potential to increase road-network capacities, reduce congestion and pollution, create shorter and more predictable journey times and significantly improve road-user safety. However, these technologies will also have the ability to track a citizen’s every move, extracting information about their daily lives. This data could range from information about the user’s driving style, to exactly where their vehicle was at any given time in its lifetime, right down to the radio station the driver listens to. It has been argued that privacy invasions caused by ITS will have a damaging effect on society, creating a ‘Big Brother’ or panopticon state. For these fears to be fulfilled, it needs to be the case that future users are not only concerned about the privacy impacts of ITS, but that the ITS will actually cause users to change their travel behaviour. This research examines the results of both a survey of 993 people across four culturally diverse European countries (the UK, Greece, Austria and the Netherlands). The survey primarily seeks to interrogate the factors influencing a future ITS user’s privacy concerns, their stated behavioural intention and their actual privacy behaviour. The results of this research show that privacy concerns could play a significant role in limiting the voluntary uptake rate of the technology. While this may not be critical to the success of all future ITS, future ITS which require high penetration rates to be successful will definitely need to consider the privacy aspects of their system. This research also indicates that when a future ITS user is required to decide whether to disclose their personal information, they will be influenced significantly more by their demographics and the potential risks associated with disclosing the information than the rewards that are on offer. This means that ITS developers should attempt to use less sensitive data where possible, consider using a more trusted organisation to collect and store the required information and also consider the user’s perception on how secure a transfer method is.
Supervisor: Waterson, Benedict Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available