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Title: The relative importance of packaging attributes : a study into retailers' and manufacturers' perspectives
Author: Omar, Mohd Shukri Haji
Awarding Body: University of Manchester
Current Institution: University of Manchester
Date of Award: 2000
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This thesis focusses on the three interrelated areas of Green Marketing, Supply Chain Relationships and Integrative Green Relationships. The study measures the perceptions in four industries and two channel parties on the relative importance of eight identified packaging attributes. It compares the perceptions between and within the industries in empirical research using judgmental analysis. The attributes and variables distinct to each industry are identified and explained. The views of the respondents on the importance of Green Marketing were ascertained, and are presented. The retailers and manufacturers generally share a relatively close understanding of the importance of packaging attributes. In-depth analysis within similar industries, revealed identical results, which indicates, to some extent, matching of understanding for mutual benefit. Different industries, nevertheless, were found to differ greatly in their preference of the attributes. The variables that exert a strong influence on the parties' perceptions are company and product specific factors. It suggests that different products from different companies (and industries) require different packaging needs. The main contributions of the thesis can be summarised as follows: that eight packaging attributes can be identified to represent the consumer products under study; that these vary in importance depending upon the sector and company's role in the supply chain; that they are generalisable across at least 3 product sectors; that environmental issues do not strongly discriminate between the two perspectives on packaging. An approach to measuring the gaps of packaging perceptions in a quantifiable way was developed and demonstrated. The 'environmental' attribute was ranked on the lowest level of importance by the respondents overall, indicating that environmental issues are not relatively important to the business communities. The responses of the majority of the companies in the environmental issue are largely limited to the boundary of legislation. Finally, the study discussed a conceptual form of integrative partnering (Integrative Green Relationships) as an alternative way forward for business behaviour, in confronting increasing Green pressures.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available