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Title: From airlines to alliances : an examination of value in the creation and development of multilateral alliances
Author: Pender, Lesley Joan
Awarding Body: University of Newcastle Upon Tyne
Current Institution: University of Newcastle upon Tyne
Date of Award: 2012
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This thesis examines key perspectives in relation to multilateral airline alliances. These perspectives are the economics theory perspective, the external evidence perspective and the practitioner perspective. The way in which multilateral relationships develop is explored in the context of the airline operating environment and globalization. The research is also concerned with the value that alliances create. The study examines the relevance of the concept of the firm as a stand-alone entity as airlines become increasingly global. The principal qualitative research method employed was that of the individual, in-depth, face to face interview. Respondents included Senior Executives from member airlines from each of the three multilateral alliance networks. Case studies are provided of these multilateral alliances. Airline Business alliance survey data and company reports for each of the lead European carriers in the alliance groupings were also analysed for this study. The literature review takes a cross-disciplinary and multi-concept approach, covering economics, marketing, strategy and international business. The research found that the airline operating environment is unique and that numerous aspects of this have influenced the creation and development of airline alliance networks. As these networks developed other factors also became important. It is concluded that the 'firm' has continuing significance in the industry particularly because nationality (which is associated with airlines) is crucial to market access in some parts of the world. The boundaries to the firm within the current operating environment were clearly demonstrated for carriers with global ambitions. It is also concluded that the three multilateral airline alliances differ in orientation. The industry is still undergoing change and the alliance groupings are helping to influence that change. The multilateral alliances are still matters of temporary associations. Future direction will depend greatly on the speed and extent of regulatory change.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available