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Title: A dream we can believe in : a cross-cultural analysis of consumers' responses to models and promotional copy in fashion advertising
Author: Barry, Benjamin
Awarding Body: University of Cambridge
Current Institution: University of Cambridge
Date of Award: 2012
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Advertising--Fashion ; Women consumers ; Women in advertising