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Title: Animal ambassadors and talking products : a cultural history of advertising trade-characters
Author: Sugden, Kimberly J.
Awarding Body: University of Oxford
Current Institution: University of Oxford
Date of Award: 2013
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No abstract available
Supervisor: Dolan, Catherine Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Business and Management ; Social anthropology ; History ; Islamic art ; advertising trade-characters ; marketing ; historical brand strategy ; cultural branding