Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.606552
Title: Animal ambassadors and talking products : a cultural history of advertising trade-characters
Author: Sugden, Kimberly J.
Awarding Body: University of Oxford
Current Institution: University of Oxford
Date of Award: 2013
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Abstract:
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Supervisor: Dolan, Catherine Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.606552  DOI: Not available
Keywords: Business and Management ; Social anthropology ; History ; Islamic art ; advertising trade-characters ; marketing ; historical brand strategy ; cultural branding
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