Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.605791
Title: Mobile advertisement : a model for designing personalised visual ads for effective brand memory building
Author: Rabbi, Ahm Fazle
Awarding Body: Nottingham Trent University
Current Institution: Southampton Solent University
Date of Award: 2011
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Abstract:
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.605791  DOI: Not available
Keywords: Advertising ; Business and Management
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