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Title: Assessing organisational readiness for enterprise social media introduction in information intensive organisations
Author: Jacobs, Aimee
Awarding Body: University of Reading
Current Institution: University of Reading
Date of Award: 2013
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In recent years, the use of social media tools has grown significantly in our personal lives as a preferred method of communicating and connecting with others. Consequently, organisations have begun to introduce these tools to facilitate communication, cooperation, collaboration and connections. Despite the benefits that early adapters have gained, many organisations have been slow to adopt. The reasons for slow adoption include policies and procedures that inhibit change, privacy and security issues, and organisational culture. Additionally, organisations struggle with how to use the tools, measure the effectiveness and fail to realise their potential benefits. Thus, a key issue for organisations is the lack of preparedness prior to introducing enterprise social media tools. However, it is difficult for organisations to assess their level of readiness for enterprise social media, because a method or tool to produce an assessment of their readiness was non-existent. This limitation is addressed by investigating organisational readiness within information intensive organisations. Organisational Semiotics was adopted as an approach to identify the organisational readiness factors for enterprise social media to ensure that the social and technical relationships were considered in the solution. The readiness factors identified were resources (human, financial and technical), organisational climate (culture and awareness), new processes, values, discrepancy, benefit, management support and organisational controls (security! privacy, policies and procedures, accountability, communication procedures, and fall back). Additionally, a stages of growth model has been used to investigate the organisational environment and identify the phases in which enterprise social media is introduced in an organisations. The outcome of this is a readiness assessment method for organisations to introduce ESM. The results will indicate areas of improvement and can be used by organisations to build a strategic plan to introduce enterprise social media
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available