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Title: Internationalisation processes of FMCG products : a study of Protected Designation of Origin (PDO) products : the case of feta cheese in Greece
Author: Mandrinos , Symeon
ISNI:       0000 0004 5356 2904
Awarding Body: University of Essex
Current Institution: University of Essex
Date of Award: 2014
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This thesis explores the internationalisation process of firms in the context of Protected Designation of Origin. The study shows the impact of firm's specific internal, industry and country's specific external factors on the exporting process and the export development of small, medium and large enterprises. In particular, this investigation sheds more light on internationalization theories through a context specific lens as it explains the internationalisation process of PDO firms , and the way it fits with the -existing internationalisation model in the literature that has not previously addressed. The current and upcoming significance for European Union external trade policies and strategies have increased the importance of this study. That is, with regard to enterprises ' main concern for international expansion in both European and Third countries proximity level. Methodologically, this thesis is framed on realism paradigm through interpretative qualitative case study approach. Throughout this approach a semi-structure in-depth interview exploration demonstrates how key respondents conceive PDO firms international expansion as an enacted practice. These participants shape the output that it has experienced. This is subject to wide range of causal influences, and is equivalent to the analysis of management and organisational actions, as enhances to bring out different complexities. From analysis and testing structure, insights unearthed via thirty one (31) responses of expert practitioners in the field. Therefore, solutions demonstrate the hidden factors that influence PDO firms' export process. The findings exhibit that managerial, organisational, product, strategy" corporate finance, customer, competition, home and host specific factors dynamically affect Greek PDO firms export orientation. In addition, the aforementioned factors appear that purposely correspond to openness for export experience.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available