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Title: The social construction of the meanings of price
Author: Sparke, Sarah C.
Awarding Body: University of Bath
Current Institution: University of Bath
Date of Award: 2012
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The activity of translating something into a monetary amount – the price - is central to markets. Yet we know remarkably little about the practice of pricing beyond theories of economic rationale or market positioning and, as a construct, price has remained largely within the economists’ domain. This research pushes for and contributes towards the need for more substantive studies of pricing. With particular emphasis on money-meanings, this research applies prior socio-economic research in an examination of discourses of the pricing process in order to better understand pricing as a social and meaning-full activity. In its focus on pricers this research contributes to the call for more studies of supply-side meaning-making within markets, and addresses the consumer-focussed imbalance in previously published price research
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available