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Title: The impact of target-group-specific metaphorical headlines on a direct mail's advertising effect : an exploratory mixed methods approach
Author: Gortz, Dirk
Awarding Body: University of Surrey
Current Institution: University of Surrey
Date of Award: 2011
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available