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Title: Self-image congruence and brand evaluation : examining approach and avoidance behaviour
Author: Ngamcharoenmongkol, Piya
Awarding Body: Lancaster University
Current Institution: Lancaster University
Date of Award: 2010
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available