Use this URL to cite or link to this record in EThOS:
Title: Investigating the influences and effects on customers' perceptions of individual and multiple brands in a marketing alliance
Author: Tsantoulis, Michael Alexander
Awarding Body: The Open University
Current Institution: Open University
Date of Award: 2009
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available