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Title: Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
Author: Centeno, Edgar
Awarding Body: University of Strathclyde
Current Institution: University of Strathclyde
Date of Award: 2009
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available