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Title: Front End and New Product Concept Development: An insider action research study of FMCG products in a multi-national organization
Author: Sakellariou, Evy
Awarding Body: University of Surrey
Current Institution: University of Surrey
Date of Award: 2008
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The aim of this study is to gain a deeper understanding on the application of the first stage of the innovation funnel and on the gaps in knowledge through an analysis and synthesis of the NPD and the Front End literature. Within this literature it has been found that different authors propose different steps for the innovation funnel. These steps are discussed and then synthesized and classified under three major stages namely: Ideas/Concepts (Stage 0), Feasibility/Capability (Stage 1), Launch (Stage 2). It is the Ideas/Concepts (Stage 0) stage that is the area of concern of this action research study. There is a general awareness of certain problems and success factors during the front end. However, this stage remains 'fuzzy'; these activities of the early stage for fast consumer goods are the least explicit and a deeper understanding is needed through further research (Khurana & Rosenthal, 1998).The research explores 'Front End and New Product Development: An insider action research of FMCG products in a multi-national organization'. Such a research employs a constructivist approach to reveal the stages and the success factors at the international Front End, as perceived by Subject Matter Experts in international innovation, to develop a new International Product Concept Model and to apply it in a multi-national organization.
Supervisor: Not available Sponsor: Not available
Qualification Name: D.Bus.Admin. Qualification Level: Doctoral
EThOS ID:  DOI: Not available