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Title: Measurement of competitive issues in product entry decisions
Author: González, Jorge
Awarding Body: London Business School (University of London)
Current Institution: London Business School (University of London)
Date of Award: 2007
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Inthis thesis, I develop empirical models to measure the impact of launching new products in the marketplace.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available