Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.497842
Title: Measurement of competitive issues in product entry decisions
Author: González, Jorge
Awarding Body: London Business School (University of London)
Current Institution: London Business School (University of London)
Date of Award: 2007
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Abstract:
Inthis thesis, I develop empirical models to measure the impact of launching new products in the marketplace.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.497842  DOI: Not available
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