Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.494771
Title: The application of relationship marketing to politics
Author: Bannon, Declan Peter
ISNI:       0000 0001 3443 2926
Awarding Body: University of the West of Scotland
Current Institution: University of the West of Scotland
Date of Award: 2008
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Abstract:
The purpose of this study is to explore the application of relationship marketing to politics in the Scottish political arena. Exploratory expert interviews were used as the basis of inducing the relevant marketing issues to be addressed. The thesis contributes to the body of political marketing knowledge by focusing particularly on relationship marketing, market segmentation and voters' motivations. Exploratory interviews, semi-structured interviews and focus groups were subsequently used to investigate these issues with relevant academics, politicians, political campaign managers, political activists and the electorate in Scotland.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.494771  DOI: Not available
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