Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.466998
Title: A Perceived Risk Model of Industrial Buyer Behaviour: the Implications of Risk Handling Behaviour for Communication Policies in Industrial Marketing.
Author: Newall, J. A.
ISNI:       0000 0001 3442 9233
Awarding Body: Cranfield Institute of Technology
Current Institution: Cranfield University
Date of Award: 1975
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Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.466998  DOI: Not available
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