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Title: A behavioural analysis of the advertising agency: behavioural determinants of effectiveness in advertising agency account groups.
Author: Frankel, David Samuel
Awarding Body: London Business School (University of London)
Current Institution: London Business School (University of London)
Date of Award: 1975
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available