Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.448962
Title: Competitive consumer advertising and the measurement of its effectiveness: A methodological and empirical exploration of some issues.
Author: Barnard, N. R.
Awarding Body: Cranfield Institute of Technology
Current Institution: Cranfield University
Date of Award: 1978
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Abstract:
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Supervisor: Not available Sponsor: Not available
Qualification Name: Doctoral Thesis - Cranfield Institute of Technology. Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.448962  DOI: Not available
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