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Title: Adoption and usage of mobile phones by the generation Y customer segment : an empirical study
Author: Geringer, Susan D.
Awarding Body: Henley Management College
Current Institution: Henley Business School
Date of Award: 2007
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.B.A.)--Henley Management College, 2007. Qualification Level: Doctoral
EThOS ID:  DOI: Not available