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Title: An investigation of self and brand image congruence as antecedents of consumer brand involvement
Author: Khaldi, Ahmad.
Awarding Body: University of Huddersfield
Current Institution: University of Huddersfield
Date of Award: 2005
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available