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Title: Conceptualising nation branding : a qualitative inquiry into an under-theorised domain in marketing
Author: Dinnie, Keith.
Awarding Body: Glasgow Caledonian University
Current Institution: Glasgow Caledonian University
Date of Award: 2005
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available