Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.420240
Title: Political marketing : a critical assessment - Caveat emptor
Author: Savigny, Heather.
ISNI:       0000 0001 2425 5065
Awarding Body: University of Birmingham
Current Institution: University of Birmingham
Date of Award: 2004
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Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.420240  DOI: Not available
Keywords: null Communication in politics Great Britain Public relations and politics Great Britain Government marketing Great Britain Political campaigns Great Britain Campaign management Great Britain
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