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Title: Identity, interaction and intertextuality in dating ads : a discourse analytical study
Author: Marley, Carol Nicola.
Awarding Body: University of Birmingham
Current Institution: University of Birmingham
Date of Award: 2004
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This thesis examines a type of 'little text', the print medium dating ad, using a variety of discourse-analytical approaches situated within a broadly systemic functional linguistic perspective. Its aim is two-fold: to show how ad writers mould the written medium of their ads to meet their interactional need to negotiate an identity-based exchange with the reader, and to show how they exploit the lexicogrammatical and discoursal resources of 'ordinary language' in doing so. Analysis of nominal group structures reveals gendered patterns of headword and modification in identity projection; analysis of enacted and projected roles shows how writers exploit the congruent formula of dating ads to manage their interactions on a more intimately conversational footing. Intertextual identity labels are investigated as metaphors whose interpretation is crucially shaped by co-textual selections; whose processing is accounted for in Speech Act Theory terms of implicature, uptake and felicity; and in relation to Transportable Identities and Membership Categorisation Devices. Consideration of the implications of intertextual identity projection for issues of truth and truth commitment leads to a proposed hierarchy of discourse processing modes, which prioritises truth commitment over non-truth commitment and literal truth over metaphorical truth, both across the column and within a single ad.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available