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Title: The operationalisation of the marketing concept in a nonprofit context : a study of societal orientation in UK general charities
Author: Liao, Mei-Na.
Awarding Body: University of Exeter
Current Institution: University of Exeter
Date of Award: 2005
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available