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Title: Strategic groups and managerial perceptions : a cognitive lens perspective of empirical evidence
Author: Rafferty, James.
Awarding Body: University of Buckingham
Current Institution: University of Buckingham
Date of Award: 1999
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This is a study of managerial perceptions of strategic dimensions in relation to strategic groups in the UK Brewing industry. The perceptions managers have of key strategic dimensions are used to investigate whether these perceptions correspond with strategic groups. The prescriptive assumption that managers within strategic groups will have homogeneous perceptions of key dimensions is explored in this research. A cognitive lensp erspectiveu nderpinst he inquiry into managers' perceptionso f strategicd imensions,w hich aree xploredt hrougha questionnaires, tandardisedu singt he RepertoryG rid Technique. The hypothesist hat managersp' erceptionso f key strategicd imensionsa re homogeneousw ithin strategicg roupsi s testedu tilising clustera nalysist o identify cognitive groupings across firms in the industry. Principal componentsa nalysisa nd factor analysisa reu sedt o validatet he cluster solution. The managers' perceptions of key strategic dimensions are used to identify the interconnections that link strategy to competition across the industry and act as a critique of the prescriptive "Porteresque" notion of generic strategies. Finally, a manageriapl erspectiveo f strategyi s derived from the view that "strategic groups" obscureo ur understandingo f strategya s a processo f creative transformation. Implications for further research are suggested, together with ways in which the approach utilised in this study may be used to assist in the creation of emergent strategies.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available