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Title: An analysis of the practice and theory of the advertising of consumer services : creation of a framework for effective advertising
Author: Mortimer, Kathleen.
Awarding Body: University of Luton
Current Institution: University of Bedfordshire
Date of Award: 2003
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available