Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.408805
Title: The role of analogy in the consumers' processing of 'really new products'
Author: Chung, In-Kyung.
Awarding Body: London Business School (University of London)
Current Institution: London Business School (University of London)
Date of Award: 2004
Availability of Full Text:
Full text unavailable from EThOS. Please contact the current institution's library directly if you wish to view the thesis.
Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.408805  DOI: Not available
Share: