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Title: International marketing programme standardisation-performance relationship : an empirical investigation in the context of multinational corporations
Author: Theodosiou, Marios A.
Awarding Body: University of Wales, Cardiff,
Current Institution: Cardiff University
Date of Award: 2000
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available