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Title: An investigation into the causal indicators and associated critical parameters for effective quality management in first generation Egyptian ports exemplified by the port of Alexandria
Author: Labib, Ashraf Adel A.
ISNI:       0000 0001 3603 522X
Awarding Body: University of the West of England at Bristol
Current Institution: University of the West of England, Bristol
Date of Award: 2004
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Marine ports are affected by fast technological development and strong competition as much as any other type tOf organisation. Changes due to the high demand for their services, and increasing customer awareness are imposing demands on their efficiency, effectiveness and ability to provide a high quality service. A few ports have been interested in adopting Total Quality Management (TQM), in order to meet these challenges and have gained benefits from adopting TQM. Most of the marine ports, which have adopted TQM, are European. TQM is unknown to most organisations in developing countries, and it was considered important to investigate how TQM could affect the performance of a developing country's marine ports. This study focused on Total Quality Management exemplified by the EFQM Excellence' Model and set out to examme the possibility of applying it in one of the African countries, namely Egypt. The port of Alexandria was adopted as a case study, in order to, first, investigate the reasons behind its low profitability and high service costs, and second, to investigate the possibility of applying the Excellence Model (as an internationally recognised lnodel of TQM) and investigate its limitations and benefits. Although most of the TQM activities were quite far from the Egyptian public sector culture, the results of this study suggested that it is successfully feasible to adopt the Excellence Model within the existing culture of Alexandria port. It was found that the key issue for ensuring the successful implementation of Business Excellence in Alexandria marine port is to fulfil the requirements of the staff within the organisation given a high respect to govermnent bureaucracy and inflexibility rules. Furthermore the research indicates that there were several methods to solve the limitations which lnay inhibit the successful implementation in Egyptian culture. The most efficient method 'was to gain the commitment of the Egyptian senior managers. Various methods were used in this researc:h for data collection including, unstructured interviews, structured interviews, questionnaire survey and workshop. Furthermore different statistical me:thods were used for ensuring the goodness and the reliability of the data. The findings of this research demonstrated that using Business Excellence criteria (in the light of the results that emerged from the study of the current organisation culture) will improve Alexandria port's performance and enhance its market share.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available