Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.404240
Title: Using conjoint analysis to capture differences in consumers' response to price of competing brands (a consumer knowledge perspective)
Author: Ventura, Ron.
Awarding Body: University of Lancaster
Current Institution: Lancaster University
Date of Award: 2002
Availability of Full Text:
Access through EThOS:
Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.404240  DOI: Not available
Share: