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Title: Using conjoint analysis to capture differences in consumers' response to price of competing brands (a consumer knowledge perspective)
Author: Ventura, Ron.
Awarding Body: University of Lancaster
Current Institution: Lancaster University
Date of Award: 2002
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available