Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.401622
Title: An exploration of the use of graphic facilitative methods within the strategic change process
Author: Young, Karen Elizabeth
ISNI:       0000 0001 3575 7167
Awarding Body: Cranfield University
Current Institution: Cranfield University
Date of Award: 2003
Availability of Full Text:
Access through EThOS:
Access through Institution:
Abstract:
The strategy and change management fields have developed new perspectives in recent years. Studies show that a high percentage of strategic change efforts fail and it was argued that one problem was the unsuccessful communication of the vision and strategy to employees. This exploratory research studied the use of graphic facilitative methods within the context of an organisation's strategic change process. Phase one of the explorative study was carried out using the combination of interview data, workshops and literature to identify emerging themes and to develop a conceptual model. Phase two of the study was again exploratory but more focused on the themes that had emerged from the preliminary study. Data was collected through interviews, observational methods, survey and a more focused literature review. Through the combined findings of the preliminary and focused study and from the literature, the author established an understanding and theory of how the methods contribute to improved strategy communication. The research has re-enforced the view in literature that the strategy communication process will be more successful by ensuring the strategy is driven by the right people and the strategy development is realistic. The use of graphics, metaphors, stories and dialogue, in combination, can help to improve the strategy communication process by conveying a clear strategic message, by facilitating an interactive strategy communication process, by encouraging communication in an open and safe environment, and because they are new, innovative and different.
Supervisor: Lettice, Fiona Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.401622  DOI: Not available
Keywords: Strategy ; Change management
Share: