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Title: Using social network analysis to examine organizational use of electronic mail
Author: Papaioannou, Tao.
ISNI:       0000 0001 3467 0043
Awarding Body: Keele University
Current Institution: Keele University
Date of Award: 2004
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The objective of this thesis is three-fold. First, the thesis discusses the influence of ComputerMediated Communication (CMC) on organizational life with an emphasis on current theories and major studies on the social and psychological effects of CMC on organizations. The validity of some studies on the adoption and use of CMC in organizations is criticized on both theoretical and methodological grounds. Second, as more and more organizations are evolving toward the direction of becoming networked organizations and communication via computer networks is becoming more widespread, it necessitates a need to apply a network perspective to the study of CMC behavior in organizations. As a theoretical alternative to some widely used frameworks, social network analysis is introduced as an appropriate and robust tool to scrutinize organizational use of CMC, particularly electronic mail (e-mail). Finally, a study is conducted to examine the influence of network structure including individual e-mail use, network tie strength, individual network centrality and network clique membership on messaging behavior in an organizational e-mail network. Hypothesized effects are evaluated through analyzing e-mail messages exchanged among the network users (N = 155) and transcribed texts and notes from semi-structured face-to-face interviews with some users. Results indicate that organizational e-mail messages are exchanged in a manner supportive of most of the claims of the network analysis based approach. This study provides supportive evidence of the validity and utility of social network analysis in studying organizational e-mail networks, particularly in the areas of the purposes of e-mail use, emotional expressiveness of e-mail communication and influence attempts via e-mail. Key words: social network analysis, tie strength, centrality, network cliques, organizational email use, emotional expressiveness of e-mail and influence attempts via e-mail.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available