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Title: An analysis of the role and importance of branding and relationships in Irish retail financial services
Author: O'Loughlin, Deirdre Mary.
Awarding Body: University of Birmingham
Current Institution: University of Birmingham
Date of Award: 2003
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available