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Title: The globalisation of Western advertising : a case study of the impact of imported advertising on cultural values in Malaysia
Author: Yahya, Azizul Halim
Awarding Body: Loughborough University
Current Institution: Loughborough University
Date of Award: 2001
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Malaysia ; Globalisation ; Imported advertising ; Cultural values ; western advertising