Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.394818
Title: The globalisation of Western advertising : a case study of the impact of imported advertising on cultural values in Malaysia
Author: Yahya, Azizul Halim
Awarding Body: Loughborough University
Current Institution: Loughborough University
Date of Award: 2001
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Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.394818  DOI: Not available
Keywords: Malaysia ; Globalisation ; Imported advertising ; Cultural values ; western advertising
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