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Title: The role of branding within an integrated supply chain : a case study of naturally coloured wool
Author: Carberry, Mary
Awarding Body: De Montfort University
Current Institution: De Montfort University
Date of Award: 2000
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Collaborateive marketing; Wool textiles; Brand image; Product branding Management