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Title: An investigation of the awareness, current impact and potential implications of YM among hotel managers.
Author: Donaghy, Kevin.
Awarding Body: University of Ulster
Current Institution: Ulster University
Date of Award: 1996
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Yield; Profit; Forecasting; Strategic hospitality