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Title: An investigation of product appeal and the dynamics of competition.
Author: Parmar, Michael.
Awarding Body: University of Reading
Current Institution: University of Reading
Date of Award: 1998
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Price competition; Product substitutability