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Title: Packaging and presentation as elements of the marketing mix within the clothing industry
Author: Hutchinson, S. E.
Awarding Body: Manchester Polytechnic
Current Institution: Manchester Metropolitan University
Date of Award: 1983
Availability of Full Text:
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Dip. Cloth. Tech.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing clothing/textiles