Japanese colour television firms' decision-making from the 1950s to the 1980s : Oligopolistic corporate strategy in the age of microelectronics.
This thesis examines oligopolistic corporate stratgey in the age
of microelectronics, based on the observation of the Japanese CTV
firms whose oligopolistic behaviour has been, and will be among
the most typical in the dawning era. Faced with the current
tendency that (whereas the U.S. CTV firms have tended to restrain
investment in technical innovation and to pursue short-term
profits through their international locational strategy) the
Japanese counterparts have consistently attached importance to
technical innovation while expanding local production in
developed countries, these questions have to be answered:'
according to what economic rationale have Japanese firms made
decision-making or managerial innovations, and what are the
factors behind this rationale that have made such decisions
Answering the question of the firms' positive introduction of new
technologies (especially microelectronics), the concept of"perpetual
re-standardisation·strate~y, is generated with the aim of
defining a managerial innovation particular to the Japanese
firms. On the firms' internationalisation strategy, the thesis
leans heavily on the Eclectic Approach of Dunning.
Having worked out the firms' two oligopolistic strategies
separately, the question of how they have managed to marry the
two strategies is answered: as the perpetual re-standardisation
crystallised into the industrial transformation pattern
of the industry, the strategrinitiated by growth~oriented
offensive firms has become internalised within the industry; in
addition to the earlier advancement into the market actualised by
offensive firms above, it is progressive industrial
transformation and its outcome, "new protectionism" at the market
that determined the firms' internationalisation endogenously.
All in all, aided by a watch-learn effect, the firms' inclination
towards growth-oriented management has resulted in the coupling
of perpetualre-standardisation and full-scale advancement to
international production locations. Naturally, the realisation
of the structure (causal relationship) which enables long-term
growth is of primary importance applied to both innovating firms
and catching-up firms.