Internationalisation of Chinese hotel companies : a case study of Guang Dong (International) Hotel Management Limited
The rapid growth of the Chinese economy is reflected in the global expansion of Chinese enterprises. While a lot of attention has been devoted to the expansion of foreign owned enterprises in China since 1978, the interest of this study has extended to Chinese owned service firms which are venturing abroad, with a particular focus on a Chinese hotel chain-Guangdong (International) Hotel Management Limited. This research undertakes an exploratory study - based on inductive and evaluative approach - to generate new, analytical insights into the social phenomenon of a Chinese hotel chain's internationalisation. In entering in international hotel marketplace, Mainland Chinese companies face a very competitive environment in which most of the major players have already achieved strong market positions. Based on consideration of theories and analysis of the empirical evidence, this study develops a theoretical framework of the internationalisation of Chinese hotel companies which is linked to the specific characteristics of the country in transition from a centrally-planned economy to a market economy.