Use this URL to cite or link to this record in EThOS:
Title: The effect of bank advertising on customer responses : the role of service communications as part of service quality of the financial services industry.
Author: Hoontrakool, Thitiporn.
ISNI:       0000 0001 3581 335X
Awarding Body: University of Surrey
Current Institution: University of Surrey
Date of Award: 1997
Availability of Full Text:
Full text unavailable from EThOS. Restricted access.
Please contact the current institution’s library for further details.
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies